Maximilian Davis, appointed as the creative director of Salvatore Ferragamo in 2022,

Davis launched his own label in 2020, quickly garnering attention from high-profile celebrities such as Rihanna and Dua Lipa, who wore his designs. His sharp eye for tailoring and his commitment to inclusivity caught the attention of Ferragamo, leading to his appointment as the brand’s creative director.

At Ferragamo, Davis has worked to blend the house’s rich heritage with a modern, inclusive perspective. His debut collection in 2022 paid homage to the archives, incorporating signature scarf prints and intricate beading into new silhouettes. This melding of old and new resonated with audiences, offering a fresh interpretation of Ferragamo’s legacy while staying true to its core principles of quality and craftsmanship.

Davis’s 2023 Milan Fashion Week presentation further emphasized his approach. The collection, inspired by German dancer Pina Bausch, featured neutral tones, soft cashmere, and vibrant splashes of Ferragamo red. The collection’s relaxed, playful feel was enhanced by accessories like the Hug bag and Zina ballerinas, which have quickly become bestsellers.

A key part of Davis’s vision for Ferragamo is his commitment to authenticity. He draws deeply from his Caribbean roots and the vibrant cultural landscape of London, aiming to create fashion that speaks to both luxury and everyday wear. His work is not just about aesthetics but about forging deeper cultural connections, ensuring that every piece feels both luxurious and relatable.